Client stories
These notes describe specific engagements—audits, workshops, frameworks, and retainers—rather than generic praise. Names appear with role context as shared for publication.
“The audit forced us to drop three vanity series we had defended for months. The new narrative still needs polishing on mobile layouts, but our Monday review finally ends with actions instead of chart debates.”
Engagement: Product Usage Dashboard Strategy Audit
“We walked into the workshop arguing about session counts and left with a shared definition of first meaningful use. That single agreement saved weeks of rework on our reporting backlog.”
Engagement: Usage Measurement Workshop
“Content Lagoon Core translated our board goals into usage language our delivery teams could instrument. The framework document is still the reference we open before anyone proposes a new chart.”
Engagement: Usage Metric Framework Design
“Having a monthly critique keeps us honest when a campaign team asks for another cut. I still wish sessions ran longer in busy launch weeks, yet the written notes keep us aligned between calls.”
Engagement: Dashboard Advisory Retainer
A longer look at how overlapping usage dashboards were untangled after acquisitions.
A multi-product group asked us to untangle overlapping usage dashboards after two acquisitions. Interviews showed commercial leads relied on a private spreadsheet while the official view tracked events nobody used in planning.
Over four weeks we mapped decisions across product, support, and commercial roles, then rebuilt the metric map around retention conversations and onboarding completion rather than raw event volume.
The handoff brief gave their internal analytics engineer a clear build order. Six weeks later the Monday forum used a single narrative view; the spreadsheet still exists for deep cuts, but it is no longer the de facto source of truth.
The mild friction: leadership wanted every legacy chart preserved in an appendix. We kept a limited archive tab and documented which archived series should not appear in the spoken weekly story.